Do you have a company and are thinking of giving your online marketing a boost but don’t know if it’s better to go for an in-house team or hire a digital marketing agency?
Do not worry, it is a very normal question at any stage of having a business and it is not one that has an easy solution. You have to consider factors related to time, money, experience, existing strategies in the short and long term as well as a long etcetera.
We want to make sure that you do not lose sight of the 8 advantages of hiring a digital marketing agency compared to creating an internal department.
1. Costs of hiring qualified personnel
The simplest factor is the cost of hiring and/or training staff who can develop a plan and carry out the different marketing actions that you propose.
In the long term, the option of heading this way could be the right one and has a very clear logic. However, when starting out and creating a company or a startup and, above all, if your company is small or medium sized, what will be easier and cheaper for you without losing quality in your digital marketing strategy is to hire an agency.
You will have a comprehensive and tailor-made service at a more or less fixed price. This price will almost always be lower than if you hired the necessary people to carry it out internally. Even if you don’t have it so clear, to have a good online marketing you need a minimum of experts in the different areas. You can try to hire the minimum number of them and give them the minimum compensation possible, but even so, the payroll will surely be more expensive than the services of the agency.
2. Development of a complete digital marketing plan
A marketing agency is specialized in working for different companies and adapting the contents of its work to each of them. They have experience in various sectors and at various scales.
Therefore, when hiring an agency, you make sure to hire a complete and tailored strategy for your business. A digital marketing agency will recommend you to follow a path that (according to them) is the best for you . Obviously it can vary from one agency to another, but it will always take into account every aspect of online marketing.
You will decide whether to include content marketing, email marketing, data analysis, social media management, implementation of more technical things like Google Analytics or other tools or if you only want to keep one or two of those things. Regardless of your choice, the plan will adapt to all the channels and services you decide to contract and will (or should be) effective in achieving your marketing goals.
3. Specialized tools and services
You may not realize it, but marketing agencies have very specific tools to help them do their job. We are not talking about platforms like Google Ads or advertiser accounts on Instagram, but much more powerful and focused tools and accounts. Some examples of this are Adobe Stock accounts, tools such as SemRush or Ahrefs to work on SEO positioning and access to resources only available to agencies such as dedicated agents for Google and Facebook Ads.
All these services and tools have a cost that you may not be interested in assuming at this time as they tend to be quite high. Hiring an agency frees you from having to pay for all these services.
4. A fresh air to your marketing campaigns
It is true that nobody knows the company like the person who has worked in it for a long time. But what if we told you that sometimes it is good to have an external and neutral point of view?
When you hire an agency like ours, there is an adaptation process in which we learn how your business works, how you communicate and who your client is. But once this is done, we create content and campaigns that go with your style but without falling into things that you have already done and without getting stuck in the same practices as always.
An agency will always try to be creative and work to improve your situation without compromising your image. They will try to follow your practices as much as possible, but they will be very clear if they see that something is a cliché or can be optimized even though it is “the way thing have been done since the beginning”.
5. You will always be up to date with what’s new
It is another point of great importance when making the decision. An agency is used to following industry news to stay up to date of best practices, changes, and updates.
We talk about topics like search engine algorithm changes, ad platform changes, ad platform technical updates, and other issues that can affect your inbound marketing efficiency and results.
If you have an internal department, you will need to constantly train your staff and know that they are going to dedicate quite a few hours to follow all these developments, being a little slower than an agency that has a very specific plan to deal with these situations.
6. The experience and know-how within a digital marketing agency
If you’ve never been interested in online marketing or things like inbound marketing strategies or positioning strategies, you probably have a hard time building a team. Not because you can’t find people, but because you will have to do a prior learning process to know how to differentiate the best profiles from the rest.
An agency has already done this job and has experts in various fields who can help you with any of your needs. You will have experienced and talented experts who can advise you either with a simple situation analysis or with a detailed action plan that involves all the necessary parts of your company.
In addition, many of the agencies like ours have partner certificates from the main digital marketing platforms that guarantee precisely this, our knowledge and our comfort with the different practices and channels that are used today.
7. You will always see the results of the marketing actions carried out
A digital marketing agency sells services that are linked to the results obtained by the client. So how do you calculate the price of an agency service and how do you know if it’s working?
Any agency worth its price has a reporting system that allows you to calculate ROI, ROAS and other KPIs and indicators to see if each type of strategy is delivering results. If you have come across a good agency that is transparent and committed to you, they will tell you these results, whether they are good or bad, and will tell you how to continue or pivot if necessary.
In this way you do not have to worry as a business about defining marketing objectives since they will be presented and explained to you at the beginning of the collaboration. All you have to do is approve them.
8. You will have well-defined goals
Continuing with the previous point, remember that by hiring a company specialized in digital marketing and SEO and SEM services, you make sure that the goals you set for yourself, apart from being realistic, are set correctly and you are measuring things that really give you a vision. how everything is working.
A good agency will never give you KPI reports that do not tell you anything or help you to go on, but will focus on giving you relevant information for your next steps both in the digital marketing strategy and in the plans of the other departments.
At Arcomm Agency we offer you a complete service, where the scope of the project depends only on you and your needs and resources. If you want to talk to an expert or for us to get in touch with you and see how you are doing and what you could do to grow, do not hesitate to contact us!
