SEO or Search Engine Optimization is the set of techniques that allow different search engines such as Google, Bing, Yandex and others to show our page to people who are looking for content similar to ours. It is the positioning of our website in the SERP (Result Pages).
The theory tells us that if we create relevant and quality content, we will be found easily, but often you can find yourself in the situation of having a website with explanatory and informative texts but not appearing anywhere. This is because there are many factors both inside and outside the content that affect this search engine indexing process.
The most important thing, without a doubt, is the constant change suffered by the algorithms, since they force us to be constantly up to date and monitor any change so that our website is not affected.
We present 4 things to keep in mind when working on the positioning of your website.
White Hat SEO vs Black Hat SEO
It is important that from the outset we are clear about the difference between these 2 large groups of practices, the correct ones and accepted by search engines as “legal”, the White Hat, and those that are penalized by reducing our position in Google and even hiding our website in the web pages. results pages.
White Hat SEO
White Hat SEO is the name given to techniques that are considered ethical, correct and that comply with the guidelines imposed by search engines to position a website. It consists of the following practices:
- Offer quality and relevant content and services to the user
- Have an optimized website
- Have a simple and fast navigation
- Use descriptive meta tags with relevant keywords
Black Hat SEO
We call ” black hat SEO ” techniques to web positioning techniques that seek to achieve quick results without complying with Google’s standards. They are usually based on tricking search engines in some way to easily rank up. We include in this set:
- keyword stuffing
- Hidden text
- backlink traffic
How to improve my SEO positioning?
First of all, it must be said that improving positions on search engine results pages is not a quick thing. Depending on how long you’ve been on the internet and whether or not you’re already indexed (as well as other factors like off-page SEO or technical SEO), it can take between 2-6 months to see real results from your efforts. So if you are going to invest in SEO, arm yourself with patience and be prepared to learn about the guidelines of Google and other search engines.
We leave you some steps to start:
1. Generate quality content
It is important that you keep in mind that not just any content is useful, but rather that it has to be related to the services or products that you offer.
It has to have an extension that search engines will see as relevant, so a web page with 300 words will not affect your positions much.
In addition, it must contain relevant keywords for the user and that are searched on Google, Bing and other search engines on a daily basis.
2. Optimize your website
It is about making sure that your website loads quickly, does not contain heavy files and makes it easy for the user to access all the necessary information in the shortest possible time.
This means that if your pages take 3-4 seconds to load, search engines will lower your rankings, limiting the amount of traffic you can get from your organic rankings.
3. Practical navigation
The user of your website should be able to easily access the pages you want to index and position. It is a part of the user experience that allows you to find what you are looking for in less than 3 clicks.
4. meta tags
Perhaps it is one of the most important parts of SEO on page . It is about adding information to each of your web pages explaining what they are about and what type of information they contain.
It is also the text that will appear on the results pages.
Importance of web positioning
As you know, at Arcomm we focus on data and we like to be able to demonstrate the results, but also the reasons behind each decision we make when working.
Speaking of SEO and organic traffic, we leave you a list of the most relevant SEO statistics .
But the most important is that 75% of search engine users do not go beyond the first page. So if you’re not in the top 10, you’re only targeting 25% of the total traffic for that search.
Other SEO techniques that will help you improve web positioning
We already know the meaning of SEO, but so far we have only talked about on-site SEO. We must not forget about other initiatives and strategies that we can undertake to increase our visibility and online presence.
We are talking about mainly 2 channels:
Although the buying and selling of links is an “illegal” practice in the eyes of search engines, the fact of having links from other pages pointing to yours is considered positive and increases the authority of your domain, improving your chances of going up in the results pages. .
The grace is to do it in an organic way, contacting the media and other websites to make exchanges or mentions. This will work only if you have complied with the above and have reliable and quality content published on your website.
Although they are mostly for personal use, we must not lose sight of the fact that more and more networks allow the creation of business profiles. We are talking about Linkedin Facebook, Instagram, Twitter and almost any other network.
Although they need a lot of love, time and dedication, they can become one of our main communication channels and can generate a lot of traffic to our website, where a percentage of these people can become leads or customers.
How to measure the impact of our SEO techniques?
It is another of the great questions that we ask ourselves every day and that we want to be able to answer. At Arcomm we have a very established methodology and we use tools that allow us to follow all the metrics and measure the impact of each small change, improvement, optimization or new piece of content that we create. These tools (among others) are Google Analytics and SemRush.
One without the other doesn’t make much sense, but if we had to choose only one option for monitoring our SEO, it would be SemRush , which is a tool that allows us to follow all the most relevant metrics to measure our impact. Its 7-day trial version allows you to enjoy all its capabilities for free before you see if you really need it.
An agency like ours can help you with all this and more, so if you don’t have time to invest in creating a good SEO strategy and want to outsource, don’t hesitate to contact us. We advise you on the services we offer and how we can help you achieve better search engine positions.